Aimed at promoting the Ravenscraig brand the installation depicts Ravenscraig's corporate logo.
The work of art can be viewed on the London to Glasgow flight path. It was created using 2,000 tonnes of red aggregate from Cloburn Quarry in Lanark. The aggregate will be used in a later construction phase.
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Murray Collins, of Capella Group, which is managing the Ravenscraig project, said: "The popularity of web-based satellite maps such as Google Earth has led to the growing phenomena of 'earth art' like the big 'r'."
He added: "As well as demonstrating the ambition and confidence behind the redevelopment of the site, this project serves a serious purpose in signposting potential investors and partners towards Ravenscraig.
"There is nothing else like this in Scotland, which reflects the unique nature of the entire Ravenscraig initiative."
The new town centre planned for Ravenscraig will feature around 1 million sq ft of retail, leisure, restaurant and community facilities.
Currently under construction is the £200m first phase of the redevelopment with a £30m regional sports facility, a £70m campus for Motherwell College and 850 new houses.
(GK/JM)
