The announcement comes as a survey reveals 75% of Scots are concerned about their energy bills. A YouGov survey recently found that three quarters of households are concerned about the cost of their energy bills this winter, while more than 70% of Scottish bill payers said last winter's energy bills had a negative impact on their disposable income.
Deputy First Minister, Nicola Sturgeon, launched the campaign today (7 October).
The Scottish Government has a budget of £74m this year to help households reduce their fuel bills and subsequently transform the country's housing stock into warmer, greener and more efficient homes. The campaign is part of a wider movement to increase energy efficiency and tackle fuel poverty in 2013/14.
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Minister Sturgeon said: "The Home Energy Scotland hotline is an invaluable source of support for householders all over the country, providing a one stop shop for the Scottish Government's home energy saving initiatives.
"Many people are losing money by not taking up initiatives, yet anyone can apply for up to £1200 towards home improvements that will make their home warmer, greener and more cost effective.
"Many people will also qualify to get energy-saving home improvements such as insulation, boilers or central heating for free."
The campaign aims to highlight the benefits available through the Scottish Government's Home Energy Scotland hotline – 0808 808 2282 – which offers free, impartial energy advice and support.
Since 2009, more than 800,000 Scots have been offered energy advice or assistance on heating bills, accessible through the hotline.
(JP/IT)
