The centre's owners, Hammerson, are creating a new 14-screen Cineworld cinema, nine new restaurants and improved bingo facilities, as well as further retail units at the site.
As part of the contract, Graham will also redesign and remodel a section of the winter garden's, create a new taxi rank, extend the bus station canopy and install new paving.
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The first phase of the 120,000 sq ft scheme involves the demolition of the remaining units of the Pollock Centre and the existing bingo hall.
Guy Wells, Development Manager at Hammerson said: "The start of work on site is another major milestone in the delivery of the new leisure quarter at Silverburn which will firmly establish the centre as the premier retail experience in Glasgow and beyond."
Works are scheduled to be completed in spring 2015.
Opening in 2007, Silverburn Shopping Centre is located on the site of the former Pollock Centre. It is one of the largest and most popular retail destinations in Scotland, with almost 14 million visits every year.
(JP/CD)
