The council is working on a Route Improvement Strategy to shape how the A947 Banff-Aberdeen road is developed over the next 20 years.
While work on local engineering interventions and enforcement will continue to help reduce accident rates, a longer term strategy is being developed.
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This is intended to outline improvements required to address strategic objectives for increased safety and improved journey times.
An online survey has been designed to understand existing concerns about the route and determine improvements users would like to see over the long term.
Chairman of the Banff and Buchan Area Committee, John Cox, welcomed the launch of the public consultation.
He said: "We want to develop a route fit for the purpose of connecting communities along the route in a safe, effective, and sustainable manner while supporting regeneration activity in north Aberdeenshire."
The closing date for responses is 7 September.
The survey can be accessed here.
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